The beginning of this website was to help increase my income while providing an interesting and relevant site where baby boomers might find useful information. Using the internet to make money sounds easy but one of the crucial factors is that you must have a stong focus in a precise niche. Expertise on a given subject drives the site, the advertising, the social media, and the every aspect of the campaign. With that focus your expertise is enhanced and your relevance increases which generates increasing traffic on all forms of internet media. Increasing traffic leads to increased revenue and as boomers we know having money can allow you to make more money.
One of the challenges I have faced is the diversity of interests I have in this site and I see in boomers as a whole. We and especially I am a “Jack of all trades and master of none”. Scouring the internet on a multiude of subjects is time consuming and more important doesn’t allow sufficent focus to make a relevant site that will draw the traffic needed to make money.
My main interests lie in helping others make their lives better within the resources they have. My conflict is that wise use of resources and the consuming of the multiude of goods available on the internet seem to be mutually exclusive. Many good and useful items are available on the internet but they are buried in mountains of fads, fashion and frivolus stuff. I don’t want to encourage rampant consumerism that leads to enviromental and resource waste, self-indulgence and debt. These ills boomers will have to cope with in the future are the very ideas I would like to help curb in society.
Many good resources to meet the challenges of boomers are available on the internet. They can be found most effectively when you search for yourself along your interests. This site will illustrate some of my interests and the resources I find, that may be helpful to you. I hope that you find them helpful, if I profit so be it, but more important we might all be better.